_{The Floris London Santal Intense mall podium circuit, starting at Galeries Lafayette in February 2024 and rotating to Pari Gallery Lagoona in May and Secret Notes Vendome in June 2024, provided a significant advantage by increasing the brand’s visibility in high-traffic luxury locations. These strategically placed podiums allowed customers to immediately engage with the fragrance, boosting brand recognition and enhancing Floris London’s premium positioning. The circuit effectively attracted foot traffic, elevated the brand experience, and reinforced its presence in the competitive Middle Eastern fragrance market, fostering deeper connections with discerning consumers.}