About Luxuria General Trading

Bechara Sleiman is the Founder and Chief Executive Officer of Luxuria Trading DMCC, a company specialized in the distribution of luxury brands, with a special emphasis on the beauty and perfumes sectors

With over 23 years of experience in the beauty industry, Bechara Sleiman has strategically taken each brand he has worked with to new heights, positioning them for faster expansion through dynamic retail partners.

His passion for luxury and his ultimate knowledge of the Middle East market have propelled the success of his company. His commitment to innovation and finding new talents characterizes his truly unique leadership style.

Through persistence and constancy, he humbly grew the business by developing industry-leading sales strategies, unique distribution alliances and new brand development within Luxuria Trading’s portfolio. Luxuria Trading’s continuous exploration of dynamic brand partnerships fuels the vitality and energy of the firm.