Beauty Insider - Newsletter
TRADEMARKETING, EVENTS AND ACTIVATIONS
BABOR AREEJ BEAUTY ROOM (JANUARY 4-5, 2025)
We transformed the AREEJ Beauty Room into a BABOR retreat, providing customers with an insightful skin analysis from the brand, followed by a personalized 30-minute facial in the privacy of the beauty room. This indulgent experience not only left them feeling refreshed and pampered but also boosted BABOR sales in the store.
BABOR GWP PROMO (JANUARY2025)
In January 2025, Conrad AUH ran a BABOR GWP promotion, giving customers a free BABOR-branded pouch and 2 deluxe samples with the purchase of any two BABOR products.
BABOR 3X3 PODIUM AT BLM (JANUARY 24 – FEBRUARY 4, 2025)
The 3X3 podium in the Discover Beauty section at Bloomingdale’s Dubai showcased the relaunch of the DOCTOR BABOR range, with a focus on the Hero Product, The Cure Cream, alongside the Collagen Peptide Booster Cream, Derma Filler Serum, Radiance Ampoule, and Renewal Toner. Customers who made a BABOR purchase were also offered a special GWP (Gift with Purchase) as part of the promotion.
BABOR GWP PROMO (FEBRUARY 2025)
In February 2025, Cleopatra Spa ran a BABOR GWP promotion, offering customers a limited-edition pouch and a full-sized BABOR Skinovage Foam Mask with the purchase of BABOR products worth AED 649 at the spa.
BABOR –AMPOULE SAMPLING PROMO (FEBRUARY 2025)
In February 2025, Ounass ran a massive sampling promotion on their online platform, and we participated by offering1,000 Doctor BABOR Hyaluronic Ampoule samples.
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OMOROVICZA BEAUTY ROOM ACTIVATION AT AREEJ – (FEBRUARY 19-21, 2025)
The AREEJ Beauty Room was transformed into a serene Omorovicza escape, offering customized skin assessments and 30-minute facials tailored to each guest. This indulgent experience not only refreshed customers but also boosted Omorovicza sales in-store.
BABOR MASTERCLASS AT CONRADABU DHABI (FEBRUARY 20, 2025)
On February 20th, the BABOR Retinol Launch Masterclass took place at Conrad Abu Dhabi. Guests were treated to an informative self-care masterclass on the BABOR Retinol Treatment, led by Mary Grace from Luxuria. The event also included complimentary light refreshments and exclusive BABOR goody bags for attendees.
OMOROVICZA LAUNCH EVENTAT ZABEEL LADIES CLUB (FEBRUARY 25, 2025)
On February 25th, we celebrated the launch of Omorovicza at Zabeel Ladies Club with a launch event for their VIP customers. The event featured a variety of exciting activities, including a360-degree photobooth station, Gua Sha engraving station, Spin the Wheel, and a Neck and Shoulder Massage station. Guests also enjoyed live music, light F&B, and a personalized skin consultation from Omorovicza trainer Mary Grace. To top off the experience, exclusive goody bags were given to each attendee which included ice globes and a lavender eye pillow. Guests left the event with a sophisticated and unforgettable experience.
LUXURIA X GOLD APPLEPRIVATE DINNER CELEBRATION FOR WOMEN’S DAY - (MARCH 2025)
On March 5th, LUXURIA partnered with Gold Apple to host an exclusive private dinner at Studio Frantzén Bistro, Atlantis the Palm, in celebration of Women’s Day. The event was attended by 14 prominent Russian influencers based in Dubai, including top beauty and lifestyle bloggers.
As part of the celebration, LUXURIA provided gifts from Philip Kingsley and BABOR. Additionally, a representative from Gold Apple gave a presentation on an upcoming launch in Dubai and delivered an insightful lecture on a beauty-related topic.
BABOR – EID AL FITRAMPOULE SAMPLING PROMO 2025 (MARCH 2025)
For Eid Al Fitr 2025, we provided BABOR ampoule samples in elegant paper bags for SPAs to distribute to their customers. This thoughtful gesture added a festive touch to the Eid celebrations and gave customers the chance to experience and discover BABOR products.
BILTMORE VILLAS KOS & OMOROVICZA LAUNCH — JANUARY27TH, 2025
ZABEEL LADIES CLUB OMOROVICZA BRANDING — FEBRUARY 4TH, 2025
ADDRESS MONTGOMERIE - BABOR - FEBRUARY 2025
FIVE LUXE – OMOROVICZA – MARCH 2025
LC DIRIYAH – OMOROVICZA – MARCH 2025
NEW LAUNCHES
Monica EDP & Florian EDP by Gritti
We are excited to announce the launch of Monica EDP and Florian EDP by Gritti in the GCC region. These luxurious fragrances embody the essence of sophistication and elegance, offering a unique olfactory experience that resonates with the refined tastes of the Middle East. Monica EDP captivates with its floral, feminine notes, while Florian EDP exudes a bold and captivating woody-spicy allure. Now available in select locations, these exceptional scents invite you to indulge in the art of fragrance, redefined by Gritti’s timeless craftsmanship.
Golden Amber EDP by Floris London
We are thrilled to unveil Golden Amber EDP by Floris, a captivating fragrance that blends warmth and elegance in every note. Inspired by the rich opulence of amber, this exquisite scent combines smooth, resinous tones with hints of spice and wood, creating a luxurious and timeless olfactory experience.
Etat Libre d’Orange – Rubaiyat (KSA)
DS & Durga – Pari Gallery (Qatar)
GRITTI MALL PODIUM &SCREENS TAKEOVER (Dubai Festival City, Dubai)
In line with the launch of two novelties from Gritti, we set up a podium at Dubai Festival City Mall, facing Letoile store, for two weeks. The podium was supported with exclusive GWP (15 ml fragrance& scented candle), to further push sales.
In addition to that, the mall podium was complemented with an End of Gondola exposure, an Alley Tower exposure &Digital Screens takeover across the whole period.
FLORIS LONDON – IN-STORE EXPOSURES & VISUALS in Qatar - January 2025
As we launched Golden Amber EDP by Floris London in Qatar, the brand’s visual were displayed in key retailers’ stores: Blue Salon & Royal Plaza.
WINDOW ANIMATION AT BLUE SALON (Doha, Qatar)
ENTRANCE VISUALS AT Pari Gallery ROYAL PLAZA (Doha, Qatar) – January 2025
FLORIS LONDON – EID GWP WITH SLEEVE
In the occasion of Eid Al Fitr, we offered an exclusive Floris Pouch with a special Eid Sleeve , along with luxurious samples, with every purchase of Floris London EDP, across retail stores in the GCC.
Influencer Podium Visits – Gritti
In line with the mall podium & store animation takeover, influencers & KOLs were invited to the podium, to discover Gritti brand and talk about the brand to their followers.
Masterclass – Gritti
We had the privilege of hosting an exclusive Gritti Venetia Fragrance Masterclass led by Marta and Michela, all the way from Italy, representing the iconic Gritti brand, in line with our mall podium, screens takeover, in-store animation and the grand opening of Letoile store in Dubai, the largest beauty retailer in the UAE. We dove deep into the art of fragrance creation as each scent told a story of craftsmanship, passion, and timeless elegance, perfectly capturing the spirit of love and luxury.
Influencer gifting – EID & Golden Amber launch
This Eid, we collaborated with some of key beauty influencers to share the luxury and elegance of Floris London’s newly launched Golden Amber Eau de Parfum.
In celebration of the occasion, each influencer received a beautifully crafted gift package, featuring the exquisite Golden Amber EDP, paired with an exclusive leather pouch adorned with a special Eid sleeve. A gift that perfectly embodies the essence of Eid –thoughtful, luxurious, and timeless.
