The operations and experience of the Luxuria Group of Companies commenced in the Middle East in the early 1990s. In the subsequent quarter of a century we have seen this part of the world mushroom from its beginnings as primarily oil dependent to the diversified international financial, commercial and economic hub it is today. Our presence at the start of this growth has given us unique insight into the nuances of this lucrative but distinctive region which we use to identify those brands that have the potential to grow in this market and invest in those brands to see them reach that potential.
Initial success is by no means a guarantee of lasting power and it is only through a clear long-term vision from the outset that longevity is achieved. Our strategy is based on putting in place significant investment in both the infrastructure and support team of the brand so we can build the foundations for growth. Our philosophy requires patience and attention to detail coupled with personalization, which ensures that we can cater to the needs of this region’s consumer while at the same time delivering the exclusive, individual touch of luxury. We take time to recruit individuals who have the knowledge and relevant experience in the local market. A dedicated commercial, sales, training and marketing team are instrumental in ensuring that the proper foundations are laid and built upon.
A true brand building operation cannot be successful without a robust network of retailers and logistics operations. Luxuria’s connections with some of the largest retail groups in the region and our significant portfolio ensures that we are able to provide our brands with the most sought-after positions and exposure needed. Our warehouses are fully equipped to ensure the proper processing, storage and delivery of shipments in an efficient and cost-effective manner.
The Luxuria Group is headquartered in Dubai, United Arab Emirates. Our operation spans the Middle Eastern region with a presence in Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain, Oman, Jordan, Lebanon, Turkey, Uzbekistan, Kazakhstan and Georgia. We have over 50 staff members from every major continent working at our head-quarters and satellite offices.
The recent restructuring of our corporate presence has allowed us to position ourselves to better service our clientele. Our onshore businesses allow us to service our retailers and clients with the most efficient logistical operations compliant with all local regulations and operations. Our free zone operations provide us with the opportunity to move freely among the various countries within the region, allowing us to address the needs of our clients quickly and cost-efficiently.
With a greater focus on long-term objectives, the Group has also entered into joint ventures with its business partners which provide greater synergy between the brands and its distribution strategy in the region.
In recognition of its industry clout, Luxuria has received the award of Best Luxury Perfume Distributor in the Middle East for the last two consecutive years from the MEA Markets UAE Business. Luxuria is regularly consulted by researchers and publishing companies such as Cosmetics Business and Thomson Rueters for industry comment and analysis.