Our Founder

Bechara Sleiman is the founder and Chief Executive Officer of the Luxuria Group. With over 25 years of experience in the beauty industry, Mr. Sleiman has strategically taken each brand he has worked with to new heights, positioning them for faster expansion through dynamic retail partners.

Through persistence and constancy, he grew the business by developing industry-leading sales strategies, unique distribution alliances and new brand development. As recognition of his expertise in the market, Mr. Bechara Sleiman is regularly invited to speak at international industry gatherings such as the IMF Professional Beauty London.

“The luxury industry is unlike any other in its strive to cater to the dreams of its consumers. It is a source of pride to have accompanied many of our partner-brands in this journey and to have built an operation that continuously evolves to meet the growth in this industry and its market. We nurture our partnerships with the core values of integrity, trust and reliability in order to ensure continued success and growth. “ – Bechara Sleiman CEO, Founder.