The foundations of the luxury niche market are in its individual ethos and core values. In taking the time to understand the unique positioning of the brand in the niche market, Luxuria develops a marketing plan that stays true to the brand’s DNA. We work with our brands to adapt their existing marketing strategies to the needs of the Middle Eastern market. We do this by:
- Analysing their product offering with regard to Middle Eastern tastes.
- Determining the price positioning of the products.
- Determining the suitable distribution channels based.
- Engaging our consumers and developing the trade marketing of the brand.